Effective date: March 23, 2026

The Exchange at Traveler’s Rest (“we,” “us,” or “our”) operates the website www.theexchangetr.com (the “Site”). This Privacy Policy explains how we collect, use, share, and protect information when you visit or use the Site or otherwise interact with us.
By using the Site, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Site.

1. Information We Collect
We collect information that you provide directly to us, as well as information collected automatically when you use the Site.

1.1 Information You Provide
When you use the Site, contact us, or make an inquiry, you may provide information such as:
• Name
• Email address
• Phone number
• Postal address
• Any other information you choose to provide in contact forms or email.

1.2 Information Collected Automatically
When you visit the Site, we and our service providers may automatically collect certain information about your device and usage, including:
• IP address
• Browser type and version
• Device identifiers
• Operating system
• Referring/exit pages and URLs
• Pages viewed and links clicked
• Date and time of visits
• General location information (e.g., city, state) inferred from IP address

We may collect this information using cookies, pixels, log files, and similar tracking technologies.

2. Cookies and Tracking Technologies
Cookies are small data files placed on your device when you visit a website. We use cookies and similar technologies to:
• Operate and secure the Site
• Remember your preferences
• Understand how visitors use the Site
• Improve performance and user experience
• Support analytics and advertising (including Google services)
You can set your browser to refuse cookies or to alert you when cookies are being sent. If you disable cookies, some features of the Site may not function properly.

3. Use of Google Services
We may use various Google services on the Site, such as Google Analytics, Google Ads, Google Maps, and/or reCAPTCHA.

3.1 Google Analytics
We use Google Analytics to help us understand how visitors use the Site and to improve our services. Google Analytics uses cookies to collect information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site. Google may use the data collected to track and examine the use of the Site, to prepare reports on its activities, and share them with other Google services.

For more information on how Google uses data, please visit: https://policies.google.com/technologies/partner-sites

You can opt out of Google Analytics by using the Google Analytics Opt-Out Browser Add-on: https://tools.google.com/dlpage/gaoptout

3.2 Google Ads and Remarketing
We may use Google Ads or remarketing services to display ads to you based on your past visits to the Site. Google and other third-party vendors use cookies to serve ads based on your prior visits to the Site and/or other websites.

You can manage your Google ad settings and opt out of personalized advertising by visiting: https://adssettings.google.com/

You can also learn more about opting out of third-party vendors’ use of cookies for personalized advertising at: https://www.aboutads.info/choices/

3.3 Google Maps (If Used)
If we embed Google Maps or similar Google services, Google may collect and process information about your device and usage in accordance with its own privacy policy. Please review Google’s privacy policy here: https://policies.google.com/privacy.

3.4 reCAPTCHA (If Used)
We may use Google reCAPTCHA to help protect the Site from spam and abuse. Use of reCAPTCHA is subject to Google’s Privacy Policy and Terms of Service.

4. How We Use Your Information
We may use the information we collect for purposes including:
• Providing, operating, and maintaining the Site
• Responding to your inquiries, requests, and reservations
• Managing bookings, payments (if applicable), and guest services
• Communicating with you about our services, or updates to our policies
• Personalizing your experience on the Site
• Analyzing usage and trends to improve the Site and our offerings
• Marketing and advertising, including through Google and other partners (where permitted by law)
• Detecting, preventing, and addressing technical issues, fraud, or security concerns
• Complying with legal obligations and enforcing our rights.

5. How We Share Your Information
We do not sell your personal information. We may share information in the following circumstances:
• Service Providers: With third-party vendors and service providers who perform services on our behalf, such as hosting, analytics (including Google Analytics), advertising, email delivery, payment processing, and customer service.
• Business Transfers: As part of a merger, acquisition, asset sale, financing, or similar transaction, or in the event of insolvency, bankruptcy, or receivership.
• Legal Requirements: When we believe disclosure is necessary to comply with applicable law, regulation, legal process, or governmental request; to enforce our terms and policies; or to protect the rights, property, or safety of us, our guests, or others.
• With Your Consent: In any other circumstance where you have given your consent or direction to share information.

We may share aggregated or de-identified information that does not reasonably identify you.

6. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect the personal information we collect. However, no method of transmission over the Internet or method of electronic storage is completely secure, and we cannot guarantee absolute security.

7. Data Retention
We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law. When information is no longer needed, we will delete or de-identify it, subject to any legal obligations.

8. Your Choices and Rights
Depending on your location and applicable law, you may have certain rights regarding your personal information, such as:
• Accessing the personal information we hold about you
• Requesting correction of inaccurate or incomplete personal information
• Requesting deletion of your personal information, subject to legal exceptions
• Objecting to or restricting our processing of your personal information in certain circumstances
• Opting out of marketing communications

To exercise these rights, please contact us using the information in the “Contact Us” section below. We may take steps to verify your identity before responding to your request.

You can also control certain data collection and advertising preferences through your browser settings, device settings, and the tools made available by Google and other advertising providers (for example, the resources listed in Section 3).

9. Children’s Privacy
The Site is not directed to children under the age of 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete such information as required by law. If you believe we may have collected information from a child under 13, please contact us.

10. Links to Other Websites
The Site may contain links to third-party websites or services that we do not own or control. This Privacy Policy does not apply to those third-party websites or services. We are not responsible for the privacy practices of such third parties, and we encourage you to review their privacy policies.

11. South Carolina and United States Privacy
We are located in South Carolina and primarily operate in the United States. By using the Site, you acknowledge that your information may be transferred to and processed in the United States and other jurisdictions, which may have data protection laws that differ from those in your country or region.

12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the “Effective date” at the top of this page. Your continued use of the Site after any changes indicates your acceptance of the updated Privacy Policy.

13. Contact Us
If you have any questions about this Privacy Policy or our privacy practices, or if you wish to exercise your privacy rights, please contact us at:

The Exchange
6701 State Park Rd
Traveler’s Rest, SC 29690
Phone: 864-232-9040